The Opening Of The UNWTO Regional Office For The Middle East - Tourism Recovery Summit 2021 -

Friday 28th May 2021

The opening of the first ever regional office for the United Nations World Tourism Organization (UNWTO) in Riyadh

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His Excellency Ahmed Al Khateeb, Saudi Arabia’s Minister of Tourism, this week announced that Saudi Arabia has become the first country to pledge financial support to the Tourism Community Initiative by advancing USD 100 million as part of a Memorandum of Understanding (MoU) between the Saudi Ministry of Tourism, the World Bank and the UNWTO to establish a global Multi-Donor Trust Fund. The new fund will support the growth of tourism as a key driver of economic development and will be the first global World Bank fund devoted exclusively to the tourism sector.

The signing of the MoU took place during the official opening in Riyadh of the first UNWTO regional office outside of the Madrid HQ. The new office will serve as a hub for the UNWTO to coordinate policy and initiatives across thirteen countries in the Middle East, acting as a pivotal forum for engagement to drive tourism initiatives in the region and build long-term growth for the sector. The office will lead the UNWTO’s work across the region, promoting tourism products, sustainable development and the collection of tourism data and analysis.

The ‘Best Tourism Villages by UNWTO’ initiative was also announced, a programme by the UNWTO to identify and award villages taking innovative and transformative approaches to the development of tourism in rural areas around the world.

The event was attended by regional tourism ministers and industry leaders, including: 

    • His Excellency Dr. Khaled El-Enany, Minister of Tourism and Antiquities, Egypt; 
    • His Excellency Mmamoloko Kubayi-Ngubane, Minister of Tourism, South Africa; 
    • Dr. Abdullah Mausoom, Minister of Tourism, Maldives; 
    • Minister Shri Prahlad Singh Patel, Minister of State for Culture and Tourism, India;
    • YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture, Malaysia;
    • Jerry Inzerillo, CEO, Diriyah Gate Development Authority,Saudi Arabia;
    • John Pagano, CEO, AMAALA and The Red Sea Development Company, Saudi Arabia;
    • Nadhmi Al-Nasr, CEO, NEOM, Saudi Arabia;
    • Zurab Pololikashvili, Secretary-General, World Tourism Organization, UNWTO;
    • Sébastien Bazin, Group CEO and Chairman of the Board, Accor, France;
    • Pierfrancesco Vago, Global Chairman, Cruise Lines International, United States;
    • Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital and Founder, WPP;
    • Andreas Raschmeier, Chairman of the Management Board and CEO, Veridos;
    • Gerald Lawless, WTTC Ambassador and Former CEO, Jumeirah Group.

Shows: Shot List - B-roll:

00:00 Tourism Recovery Summit footage – guest arrival, meet and greet 

00:18 Footage of His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, holding meetings 

00:20 Blank

00:24 Tourism Recovery Summit footage – speech by His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia 

00:31 His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, announces Saudi Arabia’s pledge of USD 100 million to new World Bank fund for inclusive tourism

00:45 Tourism Recovery Summit footage – audience, panel, general area 

00:16 Blank

01:018 UNWTO regional office opening ceremony – general ambiance shots, featuring Richard Attias, Founder and CEO of Richard Attias & Associates; Princess Haifa, Deputy Minister of Tourism at Saudi Ministry of Tourism; Zurab Pololikashvili, UNWTO Secretary-General; His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, etc.

Soundbites: 

02:43 His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia 

02:51 Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital and Founder, WPP

03:45 Nadhmi Al-Nasr, CEO, NEOM

04:30 Zurab Pololikashvili, Secretary-General, World Tourism Organization

05:00 Andreas Raschmeier, Chairman of the Management Board and CEO, Veridos

06:12 Gerald Lawless, WTTC Ambassador and Former CEO, Jumeirah Group

06:48 His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia

Soundbite Scripts:

1. His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia 

“We are, for the first time, thinking positively and thinking beyond the crisis.”

2. Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital and Founder, WPP

“I think the fact that the industry is an analogue industry and we’ve gone through a pandemic, means that we really have to change our thinking. The biggest problem that we have is that we have an analogue albatross around our neck from history. What the pandemic has done is accelerated all those digital trends. They’ve accelerated a trend in consumer behavior, they’ve accelerated changes in the media. They’ve made enterprises transform digitally at a far more rapid rate. And as to what might happen, I think Saudi Arabia is a really interesting case study. Obviously there have been tremendous objectives laid down. In order to achieve that, Saudi Arabia probably could be the disruptor in the travel industry. “

3. Nadhmi Al-Nasr, CEO, NEOM

“The world needs to move on, because we are all tired of being captured by coronavirus and we have to take the initiative to be prepared. However, we also, as a world, need to be sure that we will be prepared to get out of it. I enjoyed the discussions, the opening session and all the different speeches; they were informative. The feeling I get from the discussion is that all the representatives came from their own countries with a mission in their mind: how can they come out from this Summit with a worldwide decision on the next step?” 

4. Zurab Pololikashvili, Secretary-General, World Tourism Organization

“I’m very happy to attend this very important meeting in Riyadh, the Tourism Recovery Summit, which is happening for the first time as a presential, hybrid event. It’s giving all of us hope that tourism is coming back. We have more than 100 delegates from 20 different countries worldwide. We have here ministers coming from Americas, from Africa, from Asia, from Europe, to discuss how we can recover tourism, not only in the Middle East region but also in the world.” 

5. Andreas Raschmeier, Chairman of the Management Board and CEO, Veridos 

“For me what is important going forward is basically establishing the trust, and this comes for me in three topics: the first thing is that we need to address the customers’ need for safety, for security. On the other hand, we need to combine this with convenience and the convenience aspect should never compromise the security aspect. Because we have learned in this pandemic that this is of key importance. And the third aspect is collaboration amongst the world leaders, because we need to make sure that the rules are not just valid for one country or maybe one region, but this is becoming again true for the world. We have seen this with the international standards for what concerns traveling and this must be also, this thing here, that we are developing together the international rules and regulations which gives back the trust and confidence to the individual traveller which at the end of the day will make flourish this business one more time.” 

6. Gerald Lawless, WTTC Ambassador and Former CEO, Jumeirah Group

“I would like to congratulate the Ministry of Tourism and His Excellency Ahmed Al Khateeb for having had the initiative to bring this Tourism Recovery Summit together. It truly is impressive to see the tourism ministers from all over the world, as far away as Jamaica, Greece and of course from around the Arab world. This really is a great gathering, a great initiative and shows how serious the kingdom of Saudi Arabia is about developing its incredible tourism following.”

1. His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia 

“In addition to this, we have to work together. This is a global problem and the solution has to come globally, therefore we have to coordinate closely – country to country and region to region, and also the government and the private sector.” 

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General

Title

Tourism Recovery Summit 2021 - The Opening Of The UNWTO Regional Office For The Middle East

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video

Date

2021/05/28

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16x9

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video/mp4

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781435

Sound

Part mute, natural sound and English speech

Editorial

Source

Ministry Of Tourism Of Saudi Arabia

Location

Riyadh, Saudi Arabia

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