First Ship In Branson’s New Fleet Arrives In UK To ‘Shake Up’ The Booming Cruise Industry

Thursday 20th February 2020

The first of Sir Richard Branson’s brand new fleet of cruise ships

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Brief:

- Scarlet Lady,  first of new fleet of 4 Virgin Voyages cruise ships arrives in Dover

- Aims to bring ‘Rock Star’ cruising’ to a booming sector

- No kids on board as Branson targets an adults-only younger cruising audience

- On-board formal dinners and dances replaced by gigs, tattoo parlours & vinyl stores

- Massive Rockstar suites include mini music studios

- Cruise passenger numbers have doubled in a decade and sector now worth $150 billion

 

Story: The first of Sir Richard Branson’s brand new fleet of cruise ships which aims to shake up the cruise industry arrives in the UK. Scarlet Lady is the first of four Virgin Voyages ships that will come into service each year for the next four years.

Virgin Voyages aims to do to the booming cruise industry what it did to the airline industry when Virgin Atlantic launched. Its fleet of four ships known as the ‘Lady ships’ will offer adults only, rock ‘n roll cruising to a new audience.

Globally the cruise industry is booming with passenger numbers almost doubling in the past decade from 17.8 million in 2009 to a forecast 32 million this year.

The latest cruise industry report reveals there are now 55 cruise lines globally with a total of 278 ocean ships and another 19 scheduled to debut in 2020 including Scarlet Lady. According to the same report the cruise industry is worth $150 billion worldwide and sustains 1,177,000 jobs.

Branson has spotted an opportunity in this growing sector. The average age of cruise passengers is getting younger and Virgin Voyages believe this new generation of sailors want a different kind of cruise holiday.

Virgin Voyages believes couples in their twenties, thirties and forties want a cruise experience that isn’t either high end formal or family friendly with theme park style rides.

The cruise line, set to make its maiden voyages in April, boasts state-of-the-art technology and opulent features, including a champagne delivery service, to ensure the ultimate passenger experience. 

Other features include:

- 1,330 cabins and 78 Rockstar suites, two of which offer the full rock star treatment with their own music rooms with their own guitars and amplifiers

- No buffets and big dining halls; Scarlet Lady has over 20 eateries ranging from brunch bars to restaurants run by Michelin-starred chefs

- Traditional tourist excursions at local ports will be replaced with visits to exclusive beach clubs

- Entertainment on board will be more festival-like in its offering with gigs, nightclubs, comedians, drag artists, and a variety of unusual shows

- Scarlet Lady has its own vinyl record shop and the first ever tattoo studio on board a cruise ship

- A major focus on wellness with spas, gyms, yoga, wellness pools and even a mud room

Virgin Voyages are also keen to emphasise the fleet’s green credentials; the company has banned single use plastics on board, is converting engine waste heat into clean electricity and exploring turning on-board waste into energy.

And as you’d expect from Virgin the crew will be dressed in unique uniforms.

Scarlet Lady will arrive in the UK after her five-day inaugural voyage undergoing sea trials from Genoa in Italy where she was built at the Fincantieri shipyard.

From Dover, she will head to Liverpool for two days before heading across the Atlantic for a star-studded reception in New York and then on to Miami where she will based and make her inaugural passenger voyage around the Caribbean in April.

Routes on offer include a five-day sailing to Costa Maya in Mexico, Puerto Plata in the Dominican Republic, and a quick getaway to Key West and Bahamas.

The ship will later be joined by sister liner Valiant Lady which features seven-night Mediterranean itineraries out of Barcelona, Spain when she debuts in May 2021.

Shows: At Sea 

- Aerial Footage Of Scarlet Lady At Sea

- GVs Scarlet Lady – Exterior and deck shots

- GV’s Scarlet Lady – Interior Facilities

Other:

Source: Virgin Voyages

Location: At Sea

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General

Title

First Ship In Branson’s New Fleet Arrives In UK To ‘Shake Up’ The Booming Cruise Industry

Description

Scarlet Lady, first of new fleet of 4 Virgin Voyages cruise ships

Media Type

video

Date

2020/02/20

Technical

Aspect

16x9

File Type

video/mp4

File Size Bytes

728052

Sound

Part Mute and Natural Sound

Editorial

Source

Virgin Voyages

Location

At Sea

Copyright

ACCESS ALL

Restriction

NONE