Rolls-Royce Motor Cars Achieves Historic Business Record

Thursday 10th January 2019

Rolls-Royce Motor Cars Announcement

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      • Annual sales of 4,107 are the highest in the marque’s 115-year history
      • Year-on-year sales growth in all regions; the Americas remains largest market
      • Rolls-Royce Motor Cars continues to generate a meaningful financial contribution to its shareholder, the BMW Group
      • Buoyant demand for all model families, with Phantom a major growth driver and Ghost the best-selling model
      • Record levels of Bespoke commissions establishes Rolls-Royce as a true Luxury House
      • Cullinan garners stellar headlines worldwide following a highly successful launch. First few Cullinans delivered to customers in time for Christmas
      • Cullinan advance orders running well into the second half of 2019
      • 200 new permanent jobs take total Rolls-Royce workforce past 2,000 for the first time
      • Highest-ever intake on Apprenticeship Programme

Story: Rolls-Royce Motor Cars has achieved the highest annual sales in the marque’s 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018, and continues to generate a positive contribution to its shareholder, the BMW Group. In a year of multiple records, the world’s foremost Luxury House also enjoyed unprecedented demand for its Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to great international acclaim.

Reflecting on the company’s performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”.

Worldwide sales growth

The Americas remained the company’s largest market in 2018. Sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver and Ghost the best-selling model.

Bespoke: the pure essence of luxury

Rolls-Royce is Bespoke. The freedom to choose, create and commission beautiful objects is one of life’s great pleasures and Rolls-Royce is, by far, the world’s leading manufacturer in this regard. Through its Bespoke capabilities, Rolls-Royce offers customers near-limitless opportunities to bring their own personal vision to their motor car, reinforcing the marque’s position as the world’s leading Luxury House. In 2018, Rolls-Royce’s specialist craftspeople delivered some of the most ambitious customer commissions ever undertaken at Goodwood, taking Bespoke design, engineering, materials and methods to new heights of technical and aesthetic brilliance.

Cullinan: a worldwide sensation

Rolls-Royce Cullinan has completely redefined the luxury SUV. The new model received an ecstatic reception from the world’s media at its launch. The very first few cars were delivered to customers in time for Christmas and the forward order book is filling well into the second half of 2019.

Continued growth

To meet growing worldwide demand for its products, Rolls-Royce Motor Cars employed 200 new associates, mainly in skilled manufacturing roles, during 2018. These new appointments mean the total workforce at the Home of Rolls-Royce now exceeds 2,000 people for the first time since the plant opened in 2003.

The year also saw a record intake of 23 new entrants to the company’s highly successful Apprenticeship Programme. Since its launch in 2006, more than 100 candidates have completed the remarkable transition from total beginner to confident, highly-skilled specialist: most are still with the company, many in senior technical and supervisory roles. 

The single-line manufacturing system at Goodwood, installed in 2017, proved completely successful in its first full year of operations. This year saw further refinements to manufacturing facilities, equipment and processes to maximise efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers.

Shows:

00.08 Cullinan

01:15 Phantom

02:17 Wraith

03:16 Dawn

04:08 Ghost

04:42 Goodward

05:47 Torsten Müller-Ötvös, CEO

Other:

Filming Opportunities

Broadcasters are welcome to send crews to film and record pieces to camera etc at the Rolls-Royce dealership, 15 Berkeley Square, London, W1J 6EG on Thursday January 10th from 0900 GMT.

 

No Rolls Royce employee is available for interview

Contact Details (PRESS ONLY)

For more information, please contact Giles Draper or Julien Couzens at markettiers on 020 7253 8888/0770 617260

General

Title

Rolls-Royce Motor Cars Achieves Historic Business Record

Description

Rolls-Royce Motor Cars has achieved the highest annual sales in the marque’s 115-year history

Media Type

video

Date

2019/01/10

Technical

Aspect

16x9

File Type

video/mp4

File Size Bytes

738327

Sound

Part mute and English speech

Editorial

Source

Rolls-Royce

Location

Goodward, UK

Copyright

ACCESS ALL

Restriction

NONE