Global Unveil Of The Rolls-Royce Cullinan

Thursday 10th May 2018

The most anticipated car of 2018, the Rolls-Royce Cullinan, is unveiled to the world

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“Our customers asked us to re-create Rolls-Royce’s legendary heritage of going anywhere in luxury without compromise. Like their forebears one hundred years ago, today’s owners wish to conquer the most challenging terrain in a Rolls-Royce in order to enjoy some of life’s greatest experiences. Cullinan redefines super-luxury travel wherever its owner dares to venture. It is Effortless, Everywhere,” says CEO, Torsten Müller-Ötvös

Story: The most anticipated car of 2018, the Rolls-Royce Cullinan, is unveiled to the world today.

The most technologically advanced, and only purpose-built, luxury SUV in the world, it is the “Rolls-Royce of SUVs”.


The All-Terrain High Bodied Car makes the idea of super-luxury off-road travel a reality for the first time.

Tested to destruction all over the planet, Cullinan is a true off-roader. It delivers the company’s famed ‘Magic Carpet Ride’ across deserts, rivers and deep mountain snow just by the push of a single button, known within Rolls-Royce as the ‘Everywhere’ button.

Yet Rolls-Royce’s famed on-road capabilities have not been sacrificed in any way.


In a partnership with National Geographic a camouflaged Cullinan is being tested very publicly across Austrian snow, Dubai deserts, Scottish rivers and on the streets of London. Watch the testing here:

The car is named after the Cullinan Diamond, the largest flawless diamond ever found. Several stones were cut from the diamond, the largest of which - the Great Star of Africa - is mounted in the head of Queen Elizabeth II's Sceptre with Cross, while the second largest - the Second Star of Africa - is mounted in the UK monarch's Imperial State Crown.

Its precedents are the Rolls-Royces from over one hundred years ago that traversed the rough roads, jungles and mountain passes of India without incident and which successfully carried Lawrence of Arabia across the treacherous deserts of Sinai and Palestine.

Cullinan's luxury has been enhanced through a suite of authentic Bespoke features created by the designers, craftspeople and artisans at the Home of Rolls-Royce. 

Perhaps most striking of these is the Viewing Suite: two rear-facing, beautifully contemporary, finest leather chairs and a cocktail table that emerge from within the rear compartment of Cullinan at the touch of a button. It is from this luxuriously comfortable viewing platform that a Cullinan owner can take in the world’s most breath-taking vistas or view a sports event, guaranteeing the best seat in the house every time. 

Shows: Global Launch of the Cullian.

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Global Unveil Of The Rolls-Royce Cullinan


The most anticipated car of 2018, the Rolls-Royce Cullinan, is unveiled to the world

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London, UK